China Resources Snow Breweries 的作品 West Lake Beer 啤酒包装

设计师 China Resources Snow Breweries 的作品 West Lake Beer 啤酒包装荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2025

West Lake Beer 啤酒包装

设计师： China Resources Snow Breweries

客户: China Resources Snow Breweries

包装类别A' Design Award 银奖获奖者

29,476

已验证的获奖者

验证 #163374 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 West Lake Beer 啤酒包装

西湖啤酒是一款瓶装啤酒的包装设计。设计取材于杭州西湖景致，将断桥与三潭印月演绎为抽象的视觉符号。字体设计融合篆书与宋体书法风格。外盒采用烫金工艺并覆哑光膜，触感细腻顺滑。瓶体选用优质绿色玻璃，可阻隔紫外线，有助于保持啤酒风味。瓶身上呈现的石塔数量则标示出各款风味的浓烈程度。

荣誉认可

关于A' Design Award 银奖

West Lake Beer 啤酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计West Lake Beer 啤酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。West Lake Beer 啤酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
尺寸与包装: product dimensions, 64.5 mm x 64.5 mm x 250 mm
标签: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
生产技术: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
设计挑战: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
研究: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
灵感: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
项目周期: The project was designed and developed in December 2022 in Beijing.
操作流程: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
团队成员: Qiguang Li, Celine Zhou, Xiaowei He