设计师 Michael Held 的作品 Iced Hop Gin 包装设计荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Iced Hop Gin 包装设计

设计师： Michael Held

客户: Michael Held

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Iced Hop Gin 包装设计

这款金酒通过啤酒花和薄荷的浸润工艺创造出独特风味，其视觉形象完美呼应了这一特质。冰冻的啤酒花球果搭配凝视的猫头鹰图案，捕捉了这款饮品清爽冰凉的本质。外包装通过蓝色调和风格化的冰花图案，呼应了薄荷的主导地位。这种冰冷洁净的主题在磨砂玻璃瓶身上延续，金属标签进一步增强了冰爽印象。瓶身表面压印着细腻的霜冻纹理和雪花点缀，强化了清新主题。每个设计元素都烘托着这款金酒的清爽特质。

荣誉认可

关于A' Design Award 铜奖

Iced Hop Gin 包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Iced Hop Gin 包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Iced Hop Gin 包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
尺寸与包装: 72 mm x 72 mm x 193 mm
标签: Gin, Infused, iced, owl, hop,
生产技术: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
设计挑战: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
研究: Not applicable
灵感: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
项目周期: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
操作流程: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
团队成员: Michael Held
图片版权: Images: Photographer tm studios visuelle medien GmbH, 2024.