Flora 金酒瓶标签

设计师： Ian Wallace

客户: Flora

包装类别A' Design Award 金奖获奖者

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设计作品

关于 Flora 金酒瓶标签

Flora 是为一款智利生产的瓶装金酒所设计的标签。设计灵感源自智利南北方的自然景观，从北部的荒漠群山到巴塔哥尼亚的天空。暖色调呼应北部沙漠上的日出，冷色调则象征巴塔哥尼亚寒冷天气中的云层。标签印制于具有肌理感的锤纹纸（martele）之上，标志、太阳与云朵部分采用烫金工艺。特制模切工艺塑造出标签的外形轮廓，说明文字区域则以浮雕压凸加以突出。瓶身以木质软木塞封口。

荣誉认可

关于A' Design Award 金奖

Flora 金酒瓶标签是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Flora 金酒瓶标签将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Flora 金酒瓶标签激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
尺寸与包装: The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
标签: Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
生产技术: The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
设计挑战: The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
研究: The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
灵感: This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
项目周期: The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
操作流程: The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
团队成员: Freelance Designer: Ian Wallace
图片版权: Images: Ian Wallace