设计师 Tao Ran 的作品 Chinese Zodiac Gift Box 礼品盒荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Chinese Zodiac Gift Box 礼品盒

设计师： Tao Ran

客户: China State Construction Hailong Technology Company Limited

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Chinese Zodiac Gift Box 礼品盒

生肖礼盒是为生肖玩偶设计的包装盒。生肖动物图案采用简约线条勾勒，而非传统的插画表现手法。每种图案都简洁明快、易于辨识，将古老的生肖主题与现代视觉语言巧妙结合。外盒采用1000克灰板与128克冰白纸烫金工艺制成，内盒采用500克灰板与128克冰白纸烫金工艺，并配有雕刻成型的EVA内托。该礼盒专为馈赠亲友而设计。

荣誉认可

关于A' Design Award 铜奖

Chinese Zodiac Gift Box 礼品盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chinese Zodiac Gift Box 礼品盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chinese Zodiac Gift Box 礼品盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
尺寸与包装: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
标签: Chinese Zodiac
生产技术: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
设计挑战: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
研究: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
灵感: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
项目周期: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
操作流程: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.