Chengdu Wanjiazu Technology Co., Ltd 的作品 Moutai Prince 白酒瓶包装

设计师 Chengdu Wanjiazu Technology Co., Ltd 的作品 Moutai Prince 白酒瓶包装荣获了极具声望的 2025 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2025

Moutai Prince 白酒瓶包装

设计师： Chengdu Wanjiazu Technology Co., Ltd

客户: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

包装类别A' Design Award 金奖获奖者

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色彩

设计作品

关于 Moutai Prince 白酒瓶包装

茅台王子酒是一款500毫升中国白酒的包装设计。瓶身底部取形于芝麻荚的曲线造型，瓶体上部则仿照盛开的芝麻花。T型瓶盖将芝麻花瓣元素与五鹤图案相结合，采用金属压印工艺制作，呈现出细腻的立体质感。瓶身底座采用触感舒适的绒面肌理处理。配色方案以典雅的酱色为主，辅以青铜色与鎏金色调。紫藤紫底色上的斜向标签由金色麦穗纹样环绕装饰。

荣誉认可

关于A' Design Award 金奖

Moutai Prince 白酒瓶包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Moutai Prince 白酒瓶包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Moutai Prince 白酒瓶包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
尺寸与包装: A bottle contains 500ml
标签: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
生产技术: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
设计挑战: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
研究: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
灵感: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
项目周期: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
操作流程: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
团队成员: General Manager and Design Director: Jingan Jia