设计师 Ying Song Brand Design Shenzhen Co, Ltd 的作品 Moutai Shengyue Flying Fairy 白酒包装荣获了极具声望的 2025 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2025

Moutai Shengyue Flying Fairy 白酒包装

设计师： Ying Song Brand Design Shenzhen Co, Ltd

客户: Kweichow Moutai Co.,Ltd.

包装类别A' Design Award 金奖获奖者

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验证 #169249 的获奖状态

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关于 Moutai Shengyue Flying Fairy 白酒包装

茅台笙乐飞天是一款中国白酒的包装设计。设计取材于敦煌壁画中的飞天形象，尤其是莫高窟第401窟中手持笙、姿态优美的乐伎伎乐天。主色调采用中国传统色彩绛纱红，金属瓶盖纹样运用传统珐琅工艺制作。礼盒由右侧开启，内部为双层祥云纹结构。整套产品尺寸为140×105×280毫米，采用纸质、陶瓷与金属材质。

荣誉认可

关于A' Design Award 金奖

Moutai Shengyue Flying Fairy 白酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Moutai Shengyue Flying Fairy 白酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Moutai Shengyue Flying Fairy 白酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
尺寸与包装: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
标签: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
生产技术: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
设计挑战: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
研究: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
灵感: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
项目周期: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
操作流程: The box is opened from the right side, and the bottle is opened from the top metal cap
团队成员: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
图片版权: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024