Yi Huang and Pei Luo 的作品 Kweichow Moutai 烈酒包装

设计师 Yi Huang and Pei Luo 的作品 Kweichow Moutai 烈酒包装荣获了极具声望的 2025 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2025

Kweichow Moutai 烈酒包装

设计师： Yi Huang and Pei Luo

客户: Moutai Industrial Design Center

包装类别A' Design Award 金奖获奖者

182,591

已验证的获奖者

验证 #170755 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Kweichow Moutai 烈酒包装

贵州茅台是一款面向日本市场销售的中国白酒包装设计。瓶身造型以经典茅台酒瓶为原型，汲取始于唐代的汝窑瓷器之色泽与气韵。包装上的书法取自日本诗人长屋王于唐代所作的诗句，这一诗句也曾出现在日本驰援武汉的物资上，令人追忆两国源远流长的文化交流。包装尺寸为77×77×173毫米。该设计成为文化交流的载体。

荣誉认可

关于A' Design Award 金奖

Kweichow Moutai 烈酒包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Kweichow Moutai 烈酒包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Kweichow Moutai 烈酒包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
尺寸与包装: 77x77x173mm
标签: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
生产技术: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
设计挑战: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
研究: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
灵感: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
项目周期: Renhuai city 24 July 2023 - 7 August 2023
操作流程: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
团队成员: Design Director [Yi Huang]
Creative Director [Pei Luo]
图片版权: Moutai Industrial Design Center