Heng Luo and Yi Huang 的作品 Moutai Dream Red 葡萄酒包装

设计师 Heng Luo and Yi Huang 的作品 Moutai Dream Red 葡萄酒包装荣获了极具声望的 2025 A' Design Award 铂金奖，竞赛类别为包装设计。

铂金包装· 2025

Moutai Dream Red 葡萄酒包装

设计师： Heng Luo and Yi Huang

客户: Moutai Industrial Design Center

包装类别A' Design Award 铂金奖获奖者

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验证 #170889 的获奖状态

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设计作品

关于 Moutai Dream Red 葡萄酒包装

茅台梦之红是为一款中国白酒产品打造的包装设计。包装尺寸为137×137×360毫米，采用取材于汉代漆器的朱砂红，并搭配黑色，营造出高端质感。插画描绘了品牌吉祥物举杯欢庆的形象。结构上在可再生特种纸上运用了镂空工艺、烫金与UV印刷。包装约95%为环保可降解材质。该设计适用于送礼、收藏与宴会场合。

荣誉认可

关于A' Design Award 铂金奖

Moutai Dream Red 葡萄酒包装是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Moutai Dream Red 葡萄酒包装展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Moutai Dream Red 葡萄酒包装是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
尺寸与包装: 137x137x360mm
标签: Moutai, Wine, Chinese Red, Dream, Romance
生产技术: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
设计挑战: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
研究: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
灵感: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
项目周期: Renhuai city, 5 March 2024-19 April 2024
操作流程: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
团队成员: Heng Luo
Yi Huang
图片版权: Moutai Industrial Design Center