设计师 Natalya Bilousova 的作品 1045 Coffee Beans 包装设计 荣获了极具声望的 2025 A' Design Award 铜奖,竞赛类别为包装设计。
铜包装· 2025
1045 Coffee Beans 包装设计
设计师: Natalya Bilousova
客户: 1045 Coffee
包装类别A' Design Award 铜奖获奖者
已验证的获奖者
验证 #172358 的获奖状态设计作品
关于 1045 Coffee Beans 包装设计
1045咖啡包装设计通过钻石形状的标志和醒目的1045数字,捕捉了卡尔加里市的海拔高度,象征着该城市标志性的山地景观。透视线条唤起山峦阴影与咖啡田的意象,避开了传统的山峦图像。色彩方案受咖啡色调启发,深色调用于浓缩咖啡,浅色调用于手冲咖啡。传统的黑色咖啡袋搭配高级贴纸标签,融合了功能性与优雅,在确保品牌辨识度的同时,彰显品牌对品质和工艺的承诺。
荣誉认可
关于A' Design Award 铜奖
1045 Coffee Beans 包装设计是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计1045 Coffee Beans 包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。1045 Coffee Beans 包装设计出色地满足需求,触动渴望,迷住情感,并吸引好奇心。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
- 尺寸与包装
- Label size 110 x 160 mm, coffee bag 135 x 260 mm
- 标签
- packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
- 生产技术
- The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
- 设计挑战
- The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
- 研究
- The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
- 灵感
- The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
- 项目周期
- Calgary, Canada, the project began in May and ended in August, 2024
- 操作流程
- The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
- 团队成员
- Natalya Bilousova
- 图片版权
- Natalya Bilousova, 2025
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