Wen Liu 的作品 Fenjiu Jujiang Lingqiong 白酒包装

设计师 Wen Liu 的作品 Fenjiu Jujiang Lingqiong 白酒包装荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2026

Fenjiu Jujiang Lingqiong 白酒包装

设计师： Wen Liu

客户: Shenzhen Oracle Creative Design Co., Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #173413 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Fenjiu Jujiang Lingqiong 白酒包装

汾酒巨匠·凌琼是一款中国白酒的包装设计。山形外罩取意于品牌发源地吕梁山脉,可提起以取出内置酒瓶。酒瓶为小口尖底造型,这一器形源自约六千年前中国白酒酿造所用的器皿。瓶身以陶瓷手工塑形,表面施以宝石釉。外包装采用铂晶材质与高温金属着色工艺。雕塑般的造型使其可从各个角度欣赏。

荣誉认可

关于A' Design Award 银奖

Fenjiu Jujiang Lingqiong 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Fenjiu Jujiang Lingqiong 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Fenjiu Jujiang Lingqiong 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
尺寸与包装: 200mmx210mmx480mm
标签: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
生产技术: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
设计挑战: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
研究: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
灵感: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
项目周期: March 2024, Shenzhen, China
操作流程: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
团队成员: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li