设计师 Tingwei Chang - Bank Sinopac 的作品 Fountain Of Fortune 新年包装 荣获了极具声望的 2026 A' Design Award 铁奖，竞赛类别为包装设计。
铁包装· 2026
Fountain Of Fortune 新年包装
设计师： Tingwei Chang - Bank Sinopac
客户: Bank SinoPac
包装类别A' Design Award 铁奖获奖者
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已验证的获奖者
验证 #174319 的获奖状态设计作品
关于 Fountain Of Fortune 新年包装
这款礼盒采用插画包装设计，内含两罐富贵水与一个互动式手机红包。设计通过视觉叙事、象征元素与融合数字互动的方式，重新诠释了传统的送礼文化。项目将经典的新年意象与当代互动功能相结合，在统一的节庆体验中呈现出实体与数字两大组成部分。传统符号与数字互动的融合，体现出一种将既有文化习俗与当代沟通方式相连接的设计理念。
荣誉认可
关于A' Design Award 铁奖
Fountain Of Fortune 新年包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Fountain Of Fortune 新年包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Fountain Of Fortune 新年包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- 尺寸与包装
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - 标签
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- 生产技术
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- 设计挑战
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- 研究
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- 灵感
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- 项目周期
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - 操作流程
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- 专利
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- 团队成员
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - 图片版权
- All images by Bank SinoPac.
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