Elixir 葡萄酒瓶包装

设计师： Ximena Ureta

客户: Concha Y Toro

包装类别A' Design Award 银奖获奖者

19,333

已验证的获奖者

验证 #179188 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Elixir 葡萄酒瓶包装

Elixir 是为一款陈酿20年的波特酒所创作的包装设计。该设计将这款酒呈现为经过精心珍藏的浓缩精华，令人联想起"红魔鬼"（Casillero del Diablo）的传说——一款加强型葡萄酒由魔鬼亲自守护。字母 X 既是封印，也是签名。正标印制于带有织物质感的深灰色自粘纸上，运用了十种专色、烫金、压凹凸与上光工艺。硬质双开门礼盒内含一个抽屉，其中放置了开瓶后可继续使用的酒塞。红色缎带则呼应着品牌的历史渊源。

荣誉认可

关于A' Design Award 银奖

Elixir 葡萄酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Elixir 葡萄酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Elixir 葡萄酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Elixir is a 20 year old Port wine. It was created by winemaker Marcelo Papa, one of the most important and respected figures in Chilean winemaking. The product is conceptualized as a concentrated extract that has been carefully preserved, echoing the original legend of Casillero del Diablo, where a fortified wine is guarded by the Devil. The "X" represents the most distinctive letter in Elixir, the Devil's signature, a seal that symbolizes his presence and authorship.
尺寸与包装: The packaging was crafted with a careful selection of materials and technologies to ensure its quality and premium finish. Digital and offset printing technologies were used in the Label and Neckband. The front label was printed on Savile Row Tweed Dark Grey self-adhesive paper, known for its distinctive fabric texture, ideal for sophisticated projects. Ten special colors, embossing, and gold foil were applied. The neckband was printed on Pet Silver Gloss TC, a high-end material with a metallic effect that guarantees durability and a luxurious look. The label was printed at MCC Chile.
The packaging includes a drawer containing a stopper for after uncorking. The stopper was made by Amorin Top Series Portugal.
The double-door box with a drawer was a crucial element. Black cardstock and rigid cardboard were used, with printed details and a gold foil for the logo. Craftsmanship and precision in execution were fundamental for the project to achieve its final quality. The box was printed in Ramko, China.
The bottle has a deep, 58 mm punt, which contributes to the design concept and enhances the product's feel in hand. It evokes the image of an antique and robust bottle. The bottle is from SaverGlass France.
标签: Packaging, diseño, etiqueta, Elixir, Ximena Ureta, Port wine, Oporto, Concha y Toro, diseñador chileno, diseñadora chilena, la diseñadora del vino chileno, Centro de degustación Concha y Toro, icono.
生产技术: The Elixir front label was printed on 100g Savile Row Tweed Dark Grey self-adhesive paper. It was digitally printed on an HP Indigo press using 10 special colors (Pantone Silver 877 X2, Premium Whites X3, CMYK, and Pantone Orange 021), featuring Kurz 425 gold foil, flat screen-printed varnish, satin varnish, and embossing.
The neckband was printed on Pet Silver Gloss TC, digitally printed in 4 colors (Pantone 200C X2, White X2) with Kurz 425 gold foil, resin, and matte varnish.

The collar was printed on PET Silver Gloss TC.
The dimensions are 79.3 mm high and 15 mm wide.
PET Silver Gloss TC paper is a high-end self-adhesive material designed for labels and luxury packaging.
It is a PET (polyester) film that offers great durability and resistance to water, humidity, and chemicals.
It has a metallic, silver-colored, highly glossy surface that creates a mirror effect. This gives products a premium and eye-catching appearance.
The "TC" indicates that the paper has a special coating to optimize printing. This treatment allows the inks to adhere excellently, achieving vibrant colors and high print quality.

The Box has the following specifications.

- Printed on 100gsm Savile Row Tweed Dark Grey.
- Structure: Rigid double door with drawer.
- Bottle size: Height 300 mm, 4 mm (cap), diameter 94.3 (base diameter: 91 mm).
- External dimensions of the box: Height 380 mm x Width 125 mm x Depth 125 mm.

Material:
- Outer and inner box: 150gsm black cardboard (except for the inner left and bottom edges), 1400gsm grey cardboard, outer left and bottom edges: 130gsm Haihui Skin Beauty Bright Red.

- Printing and logo: CMYK exterior printing with matte varnish, partially pressed texture, gold foil (Foiland DA-4039), white foil, high-thickness glossy UV varnish on the "X", a sticker applied to the box.

- Front and rear left lip: 2C sheet, holes cut to make the logo visible (paper binding on the inside, apply). Black ink on the corners.

- Closure: 3 pairs of magnets

- Packaging: 1 unit / polypropylene bag, 20mm black EVA top insert with black velvet and bottle hole, 30mm black EVA bottom insert with black velvet and bottle hole

Stopper box
Stopper size: 4cm high, 4.5cm diameter (horizontal position) EVA with velvet inside and stopper hole

- Assembly: 1 unit of 22mm wide, 22mm long black satin ribbon (after folding) or 1 unit of 22mm wide x 25mm long red satin ribbon (single layer) and cut to shape

Material: Outer box paper + 1400g grey cardboard

- Adhesive label Material: BD75# synthetic paper with adhesive Size: 15.5mm wide, 79.4mm high Printing: 2C (black and red 200C)

- Finishing: 1C gold foil (429), embossed logo, red epoxy logo, matte varnish.
设计挑战: The challenge was to bring to life Elixir, embodying the timelessness, mystery, and sophistication of the Casillero del Diablo brand, a Chilean brand that consistently ranks among the top five global wine brands. Its enormous presence in over 145 countries makes it one of Chile's ambassadors, playing a fundamental role in shaping the country's image.
It's important to note that Elixir took a year to visually create and that we have advised this brand for the past 18 years.
研究: The creative reasoning centered on the idea of giving the bottle an antique appearance, evoking the image of a rare treasure; the 20 years of aging further reinforced this concept. To achieve this, the brand's packaging history was researched from 1963 to the present, unearthing the iconic red ribbon from its beginnings. This detail became the key element in uniting the past with the present, giving Elixir a brand identity anchored in time and its own history.
灵感: Elixir is an extract that encapsulates the essence, history, and mystery of Casillero del Diablo, one of the world's top 10 most admired wine brands.
It was created as an icon of sophistication to be the centerpiece of the new Concha y Toro Wine Center. This center aims to position Chile as a luxury wine tourism destination, featuring six themed zones that offer a sensory journey through Chilean wine culture, combining heritage, art, technology, wine, and gastronomy.
项目周期: Elixir began in January 2024 and culminated in September 2025 in Santiago, Chile.
操作流程: The Elixir brand interaction is one of privilege and exclusivity. It is not sold in the traditional market, but exclusively at Viña Concha y Toro’s new tasting room in Pirque, holding a place of honor within the Casillero del Diablo family. Consumers can buy a bottle or taste it by the glass, savoring its exclusivity where it was conceived. This direct interaction reinforces its value as a non-mass-market product, reserved for those seeking a special experience.
团队成员: Art Direction and Design: Ximena Ureta
图片版权: Generalist: Alvaro Garrido.
Photography and video: Juan Pablo Dominguez