Wei Bai, Zhiqiang Cai and Rubo Chen 的作品 Power Trail 可重复使用包装

设计师 Wei Bai, Zhiqiang Cai and Rubo Chen 的作品 Power Trail 可重复使用包装荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2026

Power Trail 可重复使用包装

设计师： Wei Bai, Zhiqiang Cai and Rubo Chen

客户: Shenzhen Hello Tech Energy Co.,Ltd

包装类别A' Design Award 铜奖获奖者

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关于 Power Trail 可重复使用包装

Power Trail 是一款折叠纸盒包装,开箱后仍可继续使用。纸盒按照引导式顺序展开,印刷图形引领使用者完成每一个步骤。冲切组件可直接从纸板上取下,转变为一项共享互动活动。整个转换过程无需额外材料或二次组装。生产采用标准工艺,包括胶版印刷、精密模切与可控压痕。该设计延长了包装的使用寿命,有助于减少过早废弃。

荣誉认可

关于A' Design Award 铜奖

Power Trail 可重复使用包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Power Trail 可重复使用包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Power Trail 可重复使用包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This design converts conventional packaging into a reusable interactive system through integrated structural transformation and graphic sequencing. Play elements are embedded directly within the carton using die-cut components and guided visual progression. Unlike disposable packaging, the object retains value beyond protection and transport. The solution extends functional lifespan while remaining compatible with standard production processes.
尺寸与包装: Width 388 mm x Depth 278mm x Height 352mm
标签: Reusable packaging, Circular design, Interactive graphics, Structural transformation, Sustainable engagement, Packaging innovation, Behavioral design, Lifecycle extension
生产技术: The design utilizes standard folding carton production methods, including offset printing, precision die-cutting, and controlled creasing. Structural transformation is achieved without additional materials or secondary assembly. Graphic sequencing and punch-out components are integrated within existing manufacturing tolerances, ensuring scalability and compatibility with conventional packaging supply chains.
设计挑战: The primary challenge was integrating interaction without increasing material usage or manufacturing complexity. Internally, the design required balancing clarity, durability, and engagement. Externally, constraints included die-cut precision, folding tolerances, and production scalability. Iterative prototyping and structural simplification enabled transformation while preserving feasibility and cost efficiency.
研究: This design research project investigated how packaging can influence post-use behavior. Methods included observational study, rapid prototyping, and user testing with families. Data was gathered through interaction sessions and feedback interviews. Results indicated increased retention time and cooperative engagement. Findings suggest that structural interaction can positively affect reuse behavior and reduce premature disposal.
灵感: The project originated from observing how packaging is typically discarded immediately after unboxing. The intention was to explore whether packaging could act as a behavioral trigger for longer use. By linking visual progression, interaction, and shared activity, the design repositions packaging as an object that supports experience rather than waste.
项目周期: The project was developed in 2025. Design research and development were completed in China, with the final solution prepared in 2026 for international design award submissions and exhibitions, as well as for potential real-world production between 2026 and 2027.
操作流程: The packaging opens in a sequential manner that guides users to unfold and repurpose the structure. Embedded components are removed directly from the carton and activated through simple interaction. The transformation shifts the object from container to shared activity, encouraging prolonged use and repeated engagement through intuitive physical interaction.
团队成员: Wei Bai, Yali Wang, Rubo Chen and Lvhan Chen