Wei Bai, Yongxin Wang and Rubo Chen 的作品 Eco Guard 可持续包装

设计师 Wei Bai, Yongxin Wang and Rubo Chen 的作品 Eco Guard 可持续包装荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2026

Eco Guard 可持续包装

设计师： Wei Bai, Yongxin Wang and Rubo Chen

客户: Shenzhen Hello Tech Energy Co.,Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #180632 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Eco Guard 可持续包装

Eco Guard 是一款传递环保理念的可持续包装设计。图形以视觉对比呈现繁茂与受损的自然栖息地，让环境影响更易于被理解。产品采用可回收瓦楞纸与大豆油墨制作，运用标准模切与折叠工艺，可在现有生产线上生产而不增加成本。纸质内衬替代塑料部件，为内容物提供保护。开启的先后顺序引导使用者经历一段简短的视觉叙事，在不增加额外材料的前提下融入教育意义。

荣誉认可

关于A' Design Award 银奖

Eco Guard 可持续包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Eco Guard 可持续包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Eco Guard 可持续包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This sustainability-focused packaging integrates contrasting vitality crisis visuals of endangered habitats into structure and graphics, turning abstract carbon topics into an intuitive, emotional experience. Made with recyclable materials and eco-friendly inks, it conveys sustainability messages through zero-cost design, combining environmental education, brand value, and user interaction, while remaining practical, cost-efficient, and scalable for mass production.
尺寸与包装: Dimensions: 329x234x277mm
Gross weight: 7KG
标签: Environmental protection, recycling, carbon reduction, interaction, sustainability, ecology, ecological protection
生产技术: The packaging is designed for efficient mass production using recyclable corrugated paper and eco friendly soy based inks. The structure follows standard die-cut and folding processes, so it fits existing production lines without extra cost. Print areas are used to add sustainability messages without adding materials. Paper-based inserts reduce plastic and keep good protection, making the solution practical and scalable.
设计挑战: A key challenge was balancing emotional storytelling with real production limits. We needed strong environmental visuals without increasing cost or material use. Internally, the team aligned brand history with a more educational role. Externally, we considered mass-production feasibility, supply chain limits, and varying sustainability standards. The solution came from using graphics and structure, not extra materials, to deliver impact.
研究: Applied design research aimed to explore how packaging can raise environmental awareness. Methods included market review, user interviews, and prototype testing, with data gathered through surveys and observation. Participants were everyday consumers. Results showed story-driven visuals improved recall and emotional response. Insights informed a low cost, scalable solution influencing greener purchasing, brand communication, and sustainable design practice.
灵感: This project was inspired by the visible gap between growing environmental awareness and real everyday action. Seeing how packaging is often discarded yet reaches millions of users, we saw an opportunity to turn it into a storytelling medium. The contrast between thriving and damaged habitats came from observing climate impacts on wildlife, motivating a design that quietly educates while delivering a meaningful unboxing experience.
项目周期: The project will begin in the United States in January 2026, with sales going worldwide.
操作流程: Users interact with the design through a guided unboxing journey. As the box opens, they see a visual story showing nature before and after environmental impact, prompting reflection. The experience feels simple yet meaningful, turning a routine unboxing into a moment of awareness, which helps the message stay in users’ minds longer.
团队成员: Weibai, Yongxin Wang, Rubo Chen and Lvhan Chen