设计师 Lei Wen 的作品 Cistanche Desertico 饮料包装荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2026

Cistanche Desertico 饮料包装

设计师： Lei Wen

客户: Tocreate Brand

包装类别A' Design Award 铜奖获奖者

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验证 #182731 的获奖状态

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色彩

设计作品

关于 Cistanche Desertico 饮料包装

肉苁蓉（Cistanche Desertico）是一款以肉苁蓉多肽为原料的植物基饮品的包装设计。包装采用小巧紧凑的盒型，可轻松放入随身包袋中。结构轻量化且具模块化特性，只需一步开启动作即可取出内置饮品。盒体选用白色卡纸并搭配烫金工艺，呈现出极简而正式的视觉风格。该设计摆脱了传统滋补品包装厚重的观感，贴合年轻职场人群的日常使用习惯。

荣誉认可

关于A' Design Award 铜奖

Cistanche Desertico 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Cistanche Desertico 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Cistanche Desertico 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
尺寸与包装: 230*158*145毫米
标签: Big health brands, plant-based beverages, packaging design
生产技术: White cardboard box with gold foil stamping.
设计挑战: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
研究: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
灵感: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
项目周期: The project will be launched in 2025 and enter the production and sales phase.
操作流程: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
专利: donge ejiao
团队成员: LEO