Zhishan 1299 绿茶包装

设计师： Qianqian Ma

客户: Lijiashan

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Zhishan 1299 绿茶包装

“芷山1299”是一款为高山茶园有机绿茶设计的礼盒。盒面以镂空形式切割出单芽叶的形态，将产品形象转化为记忆符号。开启礼盒时，结构随之展开并向上延展成山峦造型，呼应汉字“山”的意象与海拔1299米的茶园。表面工艺采用烫金与UV上光。盒内三十枚充氮小包装，既保持茶叶新鲜，又使茶叶清晰可见。

荣誉认可

关于A' Design Award 铜奖

Zhishan 1299 绿茶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Zhishan 1299 绿茶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Zhishan 1299 绿茶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Zhishan 1299 organic green tea is produced in high-altitude organic tea gardens. The single bud leaf shape is expressed in a hollow form on the packaging box surface, transforming the product form into a packaging memory symbol. Opening the box, a "mountain shaped tea garden" suddenly appears, with the packaging resembling the Chinese character "mountain", reflecting the growing environment of high-altitude green tea at an altitude of 1299 meters.
尺寸与包装: Width 300mm x Depth 200mm x Height 150mm
标签: High mountain, green tea, organic，gift box，packaging
生产技术: Gold stamping and UV coating
设计挑战: This is a high-end gift box that takes into account consumers' daily tea drinking habits while ensuring the freshness of the tea leaves. We have set up 30 independent small packages inside the packaging, each filled with nitrogen gas. This not only allows for good display, but also ensures the freshness of the tea leaves and showcases the natural environment for tea growth.
研究: We conducted on-site inspections of the environment in which tea grows, and the tall mountains, fresh air, and suitable climate provide natural protection for tea. In the packaging design, the unfolding and stretching of the box are provided to present the form of a mountain, artistically restoring the style of a high-altitude tea garden. Once the packaging was launched, it was deeply loved and purchased by consumers.
灵感: The design inspiration comes from a single bud shape during picking, only picking new teeth that have just been revealed before Qingming Festival. The shape of a single bud leaf is expressed in a hollow form on the packaging box surface. When the packaging gift box is opened, it presents the natural environment of high mountains where tea grows. Tea buds extend from halfway up the mountain to the top, like layers of screening for tea quality.
项目周期: The project lasts 2 months
操作流程: This packaging features the shape of tea leaves as its core element. When the gift box is opened, it forms a mountain shape, which can be stretched upwards to create a mountain shape. This allows consumers to feel that the tea growing environment is very ecological and natural, while also showcasing the small cans of tea inside.
专利: Trademark: "Trademark (2011) Sichuan Yizhichun Tea Industry Co., Ltd."
团队成员: Qianqian Ma
Zhaocheng He