Giovanni Murgia - Redfish Adv 的作品 KannuNaUm 酒标

设计师 Giovanni Murgia - Redfish Adv 的作品 KannuNaUm 酒标荣获了极具声望的 2019 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2019

KannuNaUm 酒标

设计师： Giovanni Murgia - Redfish Adv

客户: Cantina Ogliastra

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #74625 的获奖状态

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设计作品

关于 KannuNaUm 酒标

KannuNaUm葡萄酒标签的设计以其精致而简约的风格为特征，这种风格是通过搜索可以代表其历史的符号而获得的。长寿之地的葡萄种植者的领土，文化和热情被浓缩为这两个相互协调的标签。通过采用3D浇铸黄金技术制作的百年纪念葡萄树，一切都得到了增强。代表这些葡萄酒的历史以及代表其诞生地Ogliastra撒丁岛百年纪念土地的历史的肖像设计。

荣誉认可

关于A' Design Award 银奖

KannuNaUm 酒标是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计KannuNaUm 酒标将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。KannuNaUm 酒标是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
尺寸与包装: The labels are 120 mm x 130 mm
标签: wine, history, label, sardinia, italy
生产技术: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
设计挑战: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
研究: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
灵感: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
项目周期: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
操作流程: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
团队成员: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
图片版权: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver