Wen Liu and Xianwen Wu 的作品 Yedao Lugui Baijiu 饮料包装

设计师 Wen Liu and Xianwen Wu 的作品 Yedao Lugui Baijiu 饮料包装荣获了极具声望的 2020 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2020

Yedao Lugui Baijiu 饮料包装

设计师： Wen Liu and Xianwen Wu

客户: Hainan Yedao Liquor Developemt Co., Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #88698 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Yedao Lugui Baijiu 饮料包装

椰岛鹿龟酒是一款源自中国南方海南省的白酒品牌包装设计。玻璃瓶正面以插画形式呈现海南八大知名景点，瓶颈标签以不同色彩加以区分。外盒采用亚克力与纸材结合的工艺，使瓶身插画得以清晰呈现。外盒运用了烫金与丝网印刷工艺，瓶身则采用烤花工艺完成。简洁的蓝色配色方案彰显了海南的本土文化与旅游风情。

荣誉认可

关于A' Design Award 银奖

Yedao Lugui Baijiu 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Yedao Lugui Baijiu 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Yedao Lugui Baijiu 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
尺寸与包装: The packaging box size is 325mm in length, 326mm in width and100mm in height.
标签: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
生产技术: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
设计挑战: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
研究: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
灵感: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
项目周期: The project started in October 2018 and finished in May 2019 in Shenzhen.
操作流程: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
团队成员: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
图片版权: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.