Mi Band 3 运动手环包装

设计师： Xiaomi

客户: Xiaomi

包装类别A' Design Award 银奖获奖者

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关于 Mi Band 3 运动手环包装

Mi Band 3 是一款运动手环的包装设计。包装以简洁的数字"3"作为主要视觉焦点,周围环绕着以田径跑道为灵感的图案。该图案延展至整个盒面,以简练的线条传达出运动的动感。盒体由纸张模切并折叠而成,尺寸为高108毫米、长75毫米、宽32毫米。不同的色彩用以区分不同版本。整个系列保持统一的设计语言,以确保在零售货架上的视觉辨识度。

荣誉认可

关于A' Design Award 银奖

Mi Band 3 运动手环包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mi Band 3 运动手环包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mi Band 3 运动手环包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
尺寸与包装: dimension
height 108, Length 75, width 32mm
标签: Sport, band, electronic, packaging, colorful
生产技术: material: Paper
Structure: paper die cut and fold to box.
设计挑战: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
研究: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
灵感: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
项目周期: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
操作流程: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
专利: Copyrights belong to Xiaomi Inc, 2019
团队成员: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
图片版权: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge