设计师 Zanas Karenauskas 的作品 Creative Trade Mark 蜂蜜包装 荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为包装设计。
金包装· 2020
Creative Trade Mark 蜂蜜包装
设计师： Zanas Karenauskas
客户: Lithuanian local bee farm Honey Moon
包装类别A' Design Award 金奖获奖者
35,191
已验证的获奖者
验证 #91735 的获奖状态设计作品
关于 Creative Trade Mark 蜂蜜包装
The Botanic 是一款以 380 毫升玻璃罐盛装的生蜂蜜包装设计。标签采用深绿色非涂布纸,通过多层次压凹工艺与六边形模切成型,其造型令人联想到蜂巢。哑光丝网印刷与透明亮光烫印元素为深色背景增添了对比效果。双面折叠的吊牌上承载着产品说明信息。每个玻璃罐均以手工制作的椴木木盖封口,而椴树正是蜜蜂采集花蜜的树种。整体设计体现出生蜂蜜的纯净本质。
荣誉认可
关于A' Design Award 金奖
Creative Trade Mark 蜂蜜包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Creative Trade Mark 蜂蜜包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Creative Trade Mark 蜂蜜包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - 尺寸与包装
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - 标签
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- 生产技术
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- 设计挑战
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- 研究
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- 灵感
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- 项目周期
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - 操作流程
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - 团队成员
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - 图片版权
- Photo: Produck, MIndaugas Norkaitis
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