设计师 Antonia Skaraki 的作品 Logothetis 食品包装荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2021

Logothetis 食品包装

设计师： Antonia Skaraki

客户: Logothetis

包装类别A' Design Award 金奖获奖者

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已验证的获奖者

验证 #94668 的获奖状态

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关于 Logothetis 食品包装

大自然，这永恒的灵感之源，为传统工艺注入非凡的设计创意。位于希腊扎金索斯岛的Logothetis农场，以充满活力的方式展现了传奇希腊文化遗产的价值与重要性。从农场到餐桌的体验与设计、叙事和品牌塑造的魔力完美融合。凭借经典简洁的品牌形象和面向当代受众的趣味性诠释，这款包装散发出温暖的气息，热忱欢迎每一位消费者将其带回家！

荣誉认可

关于A' Design Award 金奖

Logothetis 食品包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Logothetis 食品包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Logothetis 食品包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
尺寸与包装: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
标签: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
生产技术: Glass jars, paper boxes and metal tins.
设计挑战: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
研究: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
灵感: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
项目周期: The project began and finished in 2019 in Athens, Greece.
操作流程: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
团队成员: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
图片版权: A.S. Advertising, 2019