Jane 折叠屏手机包装

设计师： RRD Lab 2064

客户: RRD Lab 2064

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Jane 折叠屏手机包装

"简"是一款折叠屏手机的包装设计。设计灵感源自中国古代书籍形态——竹简与木牍,并采用中国传统字体形式。包装盒完全采用具有木质与织物肌理的特种纸制成,不含塑料或其他材料。使用说明书环绕包装外表面,以磁吸方式固定,可拆卸并卷起收纳。包装盒通过抽拉扣带开启,内部产品分层有序排列。包装尺寸为198 x 192 x 47毫米。

荣誉认可

关于A' Design Award 铜奖

Jane 折叠屏手机包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Jane 折叠屏手机包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Jane 折叠屏手机包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
尺寸与包装: Size 198*192*47 mm
标签: Special paper, Magnets, Non-plastic
生产技术: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
设计挑战: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
研究: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
灵感: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
项目周期: The project started in July 2019 in China and finished in December 2019
操作流程: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
专利: Copyrights belong to RR Donnelley, 2020
团队成员: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
图片版权: RRD Lab 2064