设计师 Victoria Ax 的作品 Tongue-Bongue 糖果包装荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2020

Tongue-Bongue 糖果包装

设计师： Victoria Ax

客户: Vi_ax

包装类别A' Design Award 铜奖获奖者

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验证 #97413 的获奖状态

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设计作品

关于 Tongue-Bongue 糖果包装

希望为某种食品创建包装。开发包装时，不可预测是最重要的。由于市场上有许多定型解决方案，因此应寻求其他解决方案，而应远离模板。并且注意饮食过程本身，例如将食物放入嘴中。这是构思的背景。人们用舌头吮吸各种糖果。舌头形的棒棒糖创造了一个超现实的比喻“舌头上的舌头”。

荣誉认可

关于A' Design Award 铜奖

Tongue-Bongue 糖果包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tongue-Bongue 糖果包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tongue-Bongue 糖果包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
尺寸与包装: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
标签: tongue, tongue-bongue, package, toy-package, fruits
生产技术: paper
设计挑战: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
研究: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
灵感: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
项目周期: Project was made for German package competition, started in Moscow, February-April 2017.
操作流程: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.