由設計師 Haijun Shen 創作嘅 Luzhou Laojiao 1915 酒瓶包裝 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2021
Luzhou Laojiao 1915 酒瓶包裝
客戶: DIGA Creative design
包裝 類別嘅 A' Design Award 銀獎 得獎者
26,575
經驗證嘅獲獎者
驗證設計 #121290 嘅獲獎狀態設計
關於 Luzhou Laojiao 1915 酒瓶包裝
瀘州老窖1915係一款中國白酒嘅包裝設計。瓶身設計成帆船嘅形狀，視覺符號係從瀘州嘅江陽地圖提煉出嚟。彎曲嘅造型呼應住瓶內流動嘅液體，攞喺手上亦都感覺舒適。瓶身以玻璃製成，噴上顏色並印上品牌標誌。外盒則以燙金、壓紋同貼上品牌標誌作點綴。整個包裝尺寸為58 x 158 x 350毫米。設計目標係為30至40歲嘅飲家營造一種輕盈而奢華嘅觀感，帶出現代高端嘅感覺之餘，亦保留住傳統嘅特色。
榮譽認可
關於A' Design Award 銀獎
Luzhou Laojiao 1915 酒瓶包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Luzhou Laojiao 1915 酒瓶包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Luzhou Laojiao 1915 酒瓶包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- 尺寸同包裝
- 58mm×158mm×350mm
- 標籤
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- 生產技術
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- 設計挑戰
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- 研究
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- 靈感
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- 項目時長
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- 操作流程
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- 團隊成員
- Haijun Shen
manling Lin
贊助
探索 Designers.org 以外嘅世界
探索我哋廣告合作夥伴提供嘅產品、服務同機會。
探索更多
相關設計
探索更多同一類別中按優秀程度揀選嘅得獎設計。
