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Wen Liu 嘅作品 Fenjiu Jujiang Lingqiong 酒類包裝

由設計師 Wen Liu 創作嘅 Fenjiu Jujiang Lingqiong 酒類包裝 係備受推崇嘅 2026 A' Design Award 銀獎 得獎作品,獲獎類別為 包裝設計。


銀包裝· 2026

Fenjiu Jujiang Lingqiong 酒類包裝

由 Wen Liu

客戶: Shenzhen Oracle Creative Design Co., Ltd

包裝 類別嘅 A' Design Award 銀獎 得獎者

23,056

色彩

設計

關於 Fenjiu Jujiang Lingqiong 酒類包裝

汾酒巨匠靈瓊係一款中國白酒嘅包裝設計。山形外蓋令人聯想起呂梁山脈——品牌嘅發源地,揭起外蓋就可以攞到入面嘅酒瓶。酒瓶採用小口尖底嘅造型,呢種形態源自大約六千年前中國白酒釀造所用嘅器形。酒瓶以陶瓷手工塑形,並以寶石釉作最後修飾。外包裝採用鉑金水晶同高溫金屬着色工藝。雕塑般嘅造型令作品可以由各個角度欣賞。

榮譽認可

關於A' Design Award 銀獎

Fenjiu Jujiang Lingqiong 酒類包裝是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Fenjiu Jujiang Lingqiong 酒類包裝將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Fenjiu Jujiang Lingqiong 酒類包裝是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
尺寸同包裝
200mmx210mmx480mm
標籤
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
生產技術
The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
設計挑戰
During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
研究
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
靈感
The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
項目時長
March 2024, Shenzhen, China
操作流程
The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
團隊成員
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

贊助

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