Guojiao 1573 白酒包裝

由 Wen Liu

客戶: Shenzhen Oracle Creative Design Co.,Ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

23,092

經驗證嘅獲獎者

驗證設計 #173415 嘅獲獎狀態

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色彩

設計

關於 Guojiao 1573 白酒包裝

國窖1573係一款為高端中國白酒設計嘅限量版包裝。設計以龍為靈感——龍係中國文化入面嘅祥瑞象徵。透過立體雕塑手法，將龍嘅形態呈現喺酒瓶同外包裝之上，而龍身嘅部分則隱藏喺造型入面。酒瓶採用古法窯燒陶瓷工藝製作，並以人手塑形。包裝尺寸為205乘170乘295毫米。沉穩而精緻嘅造型，引領消費者去探索同開啟呢個包裝。

榮譽認可

關於A' Design Award 銀獎

Guojiao 1573 白酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Guojiao 1573 白酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Guojiao 1573 白酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
尺寸同包裝: 205mm*170mm*H295mm
標籤: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
生產技術: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
設計挑戰: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
研究: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
靈感: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
項目時長: March 2024, Shenzhen, China
操作流程: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
團隊成員: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li