Happiness ʻo Ka Pōkona Mooncake na Chao Xu

ʻO Happiness ʻo Ka Pōkona Mooncake na Chao Xu he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2020

Happiness ʻo Ka Pōkona Mooncake

na Chao Xu

Mea Kūʻai: La Maison Bakery

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

13,771

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100696

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Happiness ʻo Ka Pōkona Mooncake

ʻO ka pōkō ʻoluʻolu ʻO ka mahina mooncake he pūʻulu o ka makana makana, nona nā pahu elima me nā ʻano like ʻole a me nā kiʻi. Hōʻike ka kuhi hoʻolālā Inbetween Creative i kahi kiʻi o ka pehea e hoʻokau ai ka poʻe kūloko i ka pāʻina Mid autumn festival, ma ka hoʻohana ʻana i nā ʻano koina Chinese. Hōʻike ka hōʻike kiʻi i nā hale kūloko a me nā hana ʻo Mid-gugur, e like me ka holo moku dragon, pahu pahu. ʻAʻole kēia mea e hāʻawi nei i kēia makana kikoʻī ma ke ʻano he mea ʻona a mea ʻae pū kekahi e hoʻolaha i ka moʻomeheu o ke kūlanakauhale ʻo Shien.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Happiness ʻo Ka Pōkona Mooncake i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Happiness ʻo Ka Pōkona Mooncake he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Happiness ʻo Ka Pōkona Mooncake i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Nā Ana a me ka Hoʻopili: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Nā Lepili: package design, logo, handrawing, typography
ʻEnehana Hana: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Pilikia Hoʻolālā: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Noiʻi: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Hoʻoulu Manaʻo: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Ka Lōʻihi o ka Papahana: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Kaʻina Hana: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Nā Palapala Kuleana: Trademark(2019) La Maison Bakery
Nā Lālā Hui: Creative Director: Chao Xu
Illustration: Danlin Zhang
Nā Kuleana Kiʻi: Collaterals and graphic design items: Chao Xu
Photography: Inlight