Kuniichi Ke Kīʻeke Kīʻai na Katsunari Shishido

ʻO Kuniichi Ke Kīʻeke Kīʻai na Katsunari Shishido he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2020

Kuniichi Ke Kīʻeke Kīʻai

na Katsunari Shishido

Mea Kūʻai: Cocodoru

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

71,412

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #101229

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kuniichi Ke Kīʻeke Kīʻai

ʻAʻole maikaʻi loa ka mālama ʻia o ka meaʻai ma Iapani i ko Tsukudani ma ka honua. ʻO kahi kīʻaha i hana ʻia i ka pā i hana ʻia me ka wai me nā mea ʻono. Hoʻokomo ʻia ka pākuhi hou i ʻehā mau hōʻailona i hoʻolālā ʻia e hoʻokala hou i nā ʻano kuʻuna Kepani a hōʻike i nā ʻano o nā mea kanu. Hoʻonohonoho ʻia ka hōʻailona hou me ka manaʻolana e hoʻomau i ka moʻomeheu no nā makahiki 100 e hiki mai ana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Kuniichi Ke Kīʻeke Kīʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kuniichi Ke Kīʻeke Kīʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Kuniichi Ke Kīʻeke Kīʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Nā Ana a me ka Hoʻopili: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Nā Lepili: japanese, food, package, graphic, textile, pattern, illustration, colorful
ʻEnehana Hana: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Pilikia Hoʻolālā: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Noiʻi: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Hoʻoulu Manaʻo: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Ka Lōʻihi o ka Papahana: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Kaʻina Hana: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.