ʻO Yuyuan Road Baijiu Hana Nui: Ka Hoʻopaʻa ʻana i ka Waiʻona na Wen Liu and Xuedan Diao he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2020
Yuyuan Road Baijiu Hana Nui: Ka Hoʻopaʻa ʻana i ka Waiʻona
Mea Kūʻai: Zhiyu Department (Shanghai) co. Ltd
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #102183Ka Hoʻolālā
E Pili Ana iā Yuyuan Road Baijiu Hana Nui: Ka Hoʻopaʻa ʻana i ka Waiʻona
Kikokikona Puke: ʻO Yuyuan Road Baijiu he hoʻolālā hoʻopaʻa no kekahi waiʻona Kina i hana ʻia ma ke kūlanakauhale ʻo Maotai, ʻāpana ʻo Guizhou. Ua hoʻoulu ʻia ke ʻano hoʻolālā e Yuyuan Road, kekahi alanui kahiko koʻikoʻi ma Shanghai, a me ka hale nui o kēlā alanui. Hōʻike ke logo i kekahi ʻāpana o ka Paramount, kahi hale kaulana a hōʻailona moʻomeheu no Shanghai. Hana ʻia ka pahu waho me ka plastik hana hou ʻia, he lepo lepo (ceramic) ka ʻōmole me ka pena gula i pūpū ʻia, a he plastik hoʻi ka pōhaku uhi. ʻO ke ana o ka pahu he 100 me 100 me 290 mm. Manaʻo ʻia ka hoʻopaʻa ʻana e hoʻopuka i ka moʻomeheu o Shanghai i nā mea kūʻai.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Yuyuan Road Baijiu Hana Nui: Ka Hoʻopaʻa ʻana i ka Waiʻona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yuyuan Road Baijiu Hana Nui: Ka Hoʻopaʻa ʻana i ka Waiʻona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yuyuan Road Baijiu Hana Nui: Ka Hoʻopaʻa ʻana i ka Waiʻona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Nā Ana a me ka Hoʻopili
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Nā Lepili
- Shanghai, Yuyuan Road, History, Street, Building
- ʻEnehana Hana
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Pilikia Hoʻolālā
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Noiʻi
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Hoʻoulu Manaʻo
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Ka Lōʻihi o ka Papahana
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Kaʻina Hana
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Nā Lālā Hui
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Nā Kuleana Kiʻi
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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