ʻO Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai na Estudio Maba he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2020
Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai
na Estudio Maba
Mea Kūʻai: Plaza del Sol
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #104257Ka Hoʻolālā
E Pili Ana iā Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai
Kikokikona Puke: ʻO Plaza del Sol he hoʻolālā hōʻeha no nā ʻeke ʻaihue palaha. Hoʻokumu ʻia nā kiʻi ma luna o nā hōʻailona lāhui a me nā mea hoʻomanaʻo i loaʻa ma nā kūlanakauhale mākaʻikaʻi Paniolo, a hōʻike ʻia kēia mau hoʻohālikelike ma ke ʻano hou me ka hoʻohenehene. Hōʻike kēlā me kēia ʻeke kahe i kekahi moʻolelo pōkole i kūkulu ʻia mai nā mea hoʻomanaʻo, me ka manaʻo e hoʻohenehene i ke kanaka kūʻai. Hana ʻia nā kiʻi ma o ke paʻi kiʻi ola pio i hoʻonohonoho ʻia ma kahi hoʻokumu, a hana ʻia nā ʻeke ma o ke paʻi flexographic. He 195 a 320 mīlimika ke ana o kēlā me kēia ʻeke.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Plaza del Sol Hana Nui: Ka Hōʻeha Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Nā Ana a me ka Hoʻopili
- 195mm x 320mm
- Nā Lepili
- Packaging, design, folk, snacks, crisp, set, photography, humor
- ʻEnehana Hana
- Still life photography in set for composition of the images. Flexographic printing.
- Pilikia Hoʻolālā
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Noiʻi
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Hoʻoulu Manaʻo
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Ka Lōʻihi o ka Papahana
- Murcia, Spain, May 2019 to February 2020
- Kaʻina Hana
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Nā Palapala Kuleana
- Plaza del Sol
- Nā Lālā Hui
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Nā Kuleana Kiʻi
- Estudio Maba
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
