Lele i ka ʻike
Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu na Yang Zhang

ʻO Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu na Yang Zhang he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2021

Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu

na Yang Zhang

Mea Kūʻai: Beijing AIQI Technology Co., Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

13,267

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #106355

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu

Kikokikona Puke: 'O ka Pu'olo Mea Kūkulu Luakini Lani Mi kekahi pu'olo pepa no kekahi mea pā'ani pōhaku kūkulu. Hō'ike 'ia ma ka 'ili waho ka Hale Pule no ka 'Ohi Nui ma nā ki'i laina lahilahi, a mālama ka hoʻonohonoho me ka wahi ke'oke'o nui i ka ki'i i mālie. Hui pū ka hoʻolālā i ka hō'ike'ike a me ka pu'olo i loko o hoʻokahi pahu. I ka wehe 'ana i ka uhi luna, ʻike ʻia kekahi puka pa'i i hō'ike i ka mo'olelo o ka hana lā'au hui kahiko Pākē, a aia ma ka 'ao'ao hope kekahi papa inoa o nā 'āpana āpau. Ma hope o ka puka, hoʻonohonoho ʻia nā ʻeke pōhaku ma nā papa. Hiki ke unuhi 'ia ke kino loko a hoʻohana hou 'ia ma ke 'ano he pahu mālama waiwai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mi Temple of Heaven Builder Packaging Hana Nui: Ka'a'ike Pahu no ka Mea Pā'ani Pōhaku Kūkulu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Nā Ana a me ka Hoʻopili
Packaging Size: 403x301x155mm
Nā Lepili
Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
ʻEnehana Hana
The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Pilikia Hoʻolālā
How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Noiʻi
The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Hoʻoulu Manaʻo
Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Ka Lōʻihi o ka Papahana
The project started in March 2020 and finished in May 2020 in Beijing, China
Kaʻina Hana
The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Nā Lālā Hui
Beijing AIQI Technology Co., Ltd.
Nā Kuleana Kiʻi
Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao

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