ʻO Cera Una Volta ʻo Ka Lepili Waina na Giovanni Murgia he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2021
Cera Una Volta ʻo Ka Lepili Waina
Mea Kūʻai: Cantine Chessa
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #108149Ka Hoʻolālā
E Pili Ana iā Cera Una Volta ʻo Ka Lepili Waina
ʻO Cera Una Volta (Once Upon a Time) ʻaʻole ia he waina wale nō akā he lele pū kekahi i ka wā i hala. Ua hānau ʻia ʻo ia mai ka moeʻuhane o ka hana ʻana i kahi momi oenological liʻiliʻi ma o ka mālama ʻana i nā aʻo a nā kūpuna a me nā ʻenehana hana waina o ka wā i hala. Hōʻike ka manaʻo o ka manaʻo noʻonoʻo o ka waina, i ka maʻalahi o ka hyperbole moʻolelo i hōʻike maikaʻi ʻia e ke kiʻi ma ka lepili, ka moʻolelo o ka hānau ʻana o kēia waina a me ka mea nāna i hana. ʻO ke ʻano i koho ʻia he moʻolelo moʻokalaleo, e hāʻawi i kahi paʻi kilokilo i kahi waina i ʻokoʻa loa mai ke ʻano maʻamau o Vermentino.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Cera Una Volta ʻo Ka Lepili Waina i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cera Una Volta ʻo Ka Lepili Waina he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Cera Una Volta ʻo Ka Lepili Waina i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- Nā Ana a me ka Hoʻopili
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - Nā Lepili
- wine, packaging, illustration, label design
- ʻEnehana Hana
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - Pilikia Hoʻolālā
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - Noiʻi
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- Hoʻoulu Manaʻo
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- Ka Lōʻihi o ka Papahana
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- Kaʻina Hana
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- Nā Lālā Hui
- Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering - Nā Kuleana Kiʻi
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
Kākoʻo ʻIa
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