Snow Time L Waina na Evan Chen and Ziming Guo

ʻO Snow Time L Waina na Evan Chen and Ziming Guo he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2021

Snow Time L Waina

na Evan Chen and Ziming Guo

Mea Kūʻai: Lascaux Design Institute Inc.

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

26,442

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #110335

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Snow Time L Waina

ʻO Gu Yue Long Shan ka hui nui loa o ka waina melemele kahiko ma Kina, i hoʻokumu ʻia i ka makahiki 1664. ʻO ka huahana hou a lākou i hana ai no Gu Yue Long Shan, e hōʻike ana i ka manaʻo o ka leʻaleʻa i ka manawa lohi. Hoʻokumu ʻia ka hoʻolālā kiʻi i nā manaʻo o ka wai, ka hau, ka laiki a me ka manawa, he mea nui i ka waina melemele, a hōʻike i nā mauna kūloko a me ka wai e hana i kahi kiʻi piha. No nā mea hoʻohana wahine, ua hoʻomohala ʻia kahi ʻeke lahilahi, me ka hoʻohana ʻana i ka pulp press film, a hui pū ʻia me ke kaʻina hana indentation, e hana i kahi manaʻo hau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Snow Time L Waina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Snow Time L Waina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Snow Time L Waina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Nā Ana a me ka Hoʻopili: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Nā Lepili: logo，packaging，illustrations，graphics
ʻEnehana Hana: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Pilikia Hoʻolālā: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Noiʻi: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Hoʻoulu Manaʻo: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Ka Lōʻihi o ka Papahana: The project was launched in Shaoxing in July 2020.
Kaʻina Hana: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Nā Lālā Hui: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang