Biboi Nā Lepili Waina na Giovanni Murgia

ʻO Biboi Nā Lepili Waina na Giovanni Murgia he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KalaʻUhi· 2021

Biboi Nā Lepili Waina

na Giovanni Murgia

Mea Kūʻai: Cantine Biboi

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

27,577

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #111397

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Biboi Nā Lepili Waina

He hoʻolālā hou, ʻokoʻa a mālama ʻole e wehewehe i ke ʻano o kēia mau waina. ʻO kahi hoʻolālā geometric e lawe i kāna cue mai nā makahiki kanahiku a hoʻonui iā ia me nā mea kiʻi kiʻi e hōʻike ana i nā hiʻohiʻona o ka ʻāina Sardinia. Ua aʻo ʻia ka hoʻolālā ʻana o kēia mau lepili e hāʻawi i ka hopena tactile ke wehe ʻia ka ʻōmole, mahalo i ka pepa o ka lepili a me ka embossing o kekahi mau ʻāpana. ʻO ka pahuhopu ke kamaʻilio ʻana i kahi hoʻolālā hou a ʻōpio, mālama ʻole a kūpono i ka poʻe ʻōpio e ʻimi nei i kahi waina maikaʻi me kahi hoʻopiʻi hoihoi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Biboi Nā Lepili Waina i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Biboi Nā Lepili Waina he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Biboi Nā Lepili Waina e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Nā Ana a me ka Hoʻopili: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Nā Lepili: wine, packaging, graphic design, label design, sardinia
ʻEnehana Hana: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Pilikia Hoʻolālā: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Noiʻi: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Hoʻoulu Manaʻo: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Ka Lōʻihi o ka Papahana: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Kaʻina Hana: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Nā Lālā Hui: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA