Rosa Roxburghii Kā Hoʻopili ʻIa Kī na Guangzhou Cheung Ying Design Co., Ltd.

ʻO Rosa Roxburghii Kā Hoʻopili ʻIa Kī na Guangzhou Cheung Ying Design Co., Ltd. he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2021

Rosa Roxburghii Kā Hoʻopili ʻIa Kī

na Guangzhou Cheung Ying Design Co., Ltd.

Mea Kūʻai: Guangzhou Cheung Ying Design Co., Ltd.

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

28,750

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #111732

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Rosa Roxburghii Kā Hoʻopili ʻIa Kī

ʻO Rosa Roxburghii kahi hoʻolālā hoʻopili no ka mea inu kī i hoʻokomo ʻia i loko o ke kini. He kini alumini ka ipu, he 65 mm ka lōʻihi, he 65 mm ka laulā, a he 95 mm ke kiʻekiʻe, me ka nui hoʻokomo he 245 ml. Hoʻohana nā kiʻi i kahi kiʻi kaila Kina o kahi māla kī rosa roxburghii, e hōʻike ana i ka mālama ʻana mai ka wā kanu a hiki i ke koho ʻana i nā mea waiwai. ʻO nā mea kuʻuna Kina a me ke kala ʻulaʻula pōmaikaʻi ka mea e hoʻokumu ai i ka hoʻonohonoho ʻana. Ua hana ʻia ka hoʻopili i mea e hāʻawi ai i ka huahana i kahi ʻano ʻike maopopo a e hōʻike ai i ke olakino, ke ʻano kūlohelohe, ka ikaika ola a me ka hoʻoilina.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Rosa Roxburghii Kā Hoʻopili ʻIa Kī i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Rosa Roxburghii Kā Hoʻopili ʻIa Kī he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Rosa Roxburghii Kā Hoʻopili ʻIa Kī i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Nā Ana a me ka Hoʻopili: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Nā Lepili: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
ʻEnehana Hana: The design material is made of aluminum can.
Pilikia Hoʻolālā: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Noiʻi: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Hoʻoulu Manaʻo: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Ka Lōʻihi o ka Papahana: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Kaʻina Hana: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Nā Lālā Hui: Creative Director: Zhiji Dong
Designer: Lu Gu