Lele i ka ʻike
Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu na PepsiCo Design and Innovation

ʻO Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


GulaʻUhi· 2021

Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu

na PepsiCo Design and Innovation

Mea Kūʻai: PepsiCo Design & Innovation

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

31,368

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #118643

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu

He Game Fuel kahi hoʻopili paʻa mea inu hoʻoikaika kino kūikawā i hana ʻia no ka hōʻailona ʻo Adrenaline Rush ma Rūsia. Hoʻohanohano ka hoʻolālā i ka moʻomeheu pāʻani a me ka e-sports. Ua hoʻololi ʻia ka hōʻailona A kaulana ma ke kini i puka ʻōniʻoniʻo e kono ana i ka mea kūʻai i loko o kahi kaiapuni pāʻani hou a hoʻoulu i ka manaʻo o ka luʻu mālie ʻana i loko. Hoʻonui ʻia ka hoʻolālā mai ka hoʻopili ʻana a i nā ʻike hōʻailona ākea aʻe. ʻO ka manaʻo i hōʻike ʻia, ʻo ia ka hoʻoneʻe ʻana i ke kaiāulu pāʻani mai nā manaʻo kuhihewa a e hāʻawi i nā mea pāʻani i ka ikehu a me ka hilinaʻi no ka hana ikaika.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Game Fuel Ka Hoʻopili ʻIa ʻAna o Nā Mea Inu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Nā Lepili
Packaging, Beverage
Hoʻoulu Manaʻo
Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Nā Lālā Hui
PepsiCo Design & Innovation

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa