ʻO Constellation Ka Pahu Hoʻopili no ka Mea Hoʻā Ahi na Sunhwa Lee and Wenyuan Chen he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
GulaʻUhi· 2021
Constellation Ka Pahu Hoʻopili no ka Mea Hoʻā Ahi
na Sunhwa Lee and Wenyuan Chen
Mea Kūʻai: Zippo (China) Outdoor Products Co., Ltd.
Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #119120Ka Hoʻolālā
E Pili Ana iā Constellation Ka Pahu Hoʻopili no ka Mea Hoʻā Ahi
He hoʻolālā pahu hoʻopili paʻi liʻiliʻi ʻo Constellation no nā mea hoʻā ahi hōʻiliʻili. Hoʻomālamalama ka pahu ma o nā kiko liʻiliʻi ma kona ʻili, a hiki ke hoʻā ʻia nā kukui pākahi e hoʻokumu i nā hōʻailona zodiac like ʻole. Ma ka pau ʻana o ka hana, mālie ka pio a me ka ʻā hou ʻana o nā kukui. Hiki ke hoʻopiha hou ʻia ka mana o ke kukui me ke kaula USB, a mau ia no nā hola he ʻumikūmālua ke piha pono ka mana. Paʻa nā mea hoʻā ahi i ka pahu o loko me nā mākēneki, no laila hiki ke hoʻohana ʻia ka pahu ma ke ʻano he waihona hōʻikeʻike. Peleu ʻia kekahi lāʻau huinakolu i hūnā ʻia ma ke kua e kū pololei ai ka pahu. ʻO ka pepa ka mea nui i hoʻohana ʻia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Constellation Ka Pahu Hoʻopili no ka Mea Hoʻā Ahi i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Constellation Ka Pahu Hoʻopili no ka Mea Hoʻā Ahi he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Constellation Ka Pahu Hoʻopili no ka Mea Hoʻā Ahi i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Nā Ana a me ka Hoʻopili
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Nā Lepili
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- ʻEnehana Hana
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Pilikia Hoʻolālā
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Noiʻi
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Hoʻoulu Manaʻo
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Ka Lōʻihi o ka Papahana
- The project started in April 2020 and launched in February 2021 in China.
- Kaʻina Hana
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Nā Palapala Kuleana
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Nā Lālā Hui
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - Nā Kuleana Kiʻi
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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