ʻO Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu na Tingting Wang he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2021
Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu
Mea Kūʻai: High-tech MengNiu Dairy (Beijing)CO.,LTD
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #121519Ka Hoʻolālā
E Pili Ana iā Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu
ʻO Yoyic Huojunpaopao he ʻōmole hoʻopaʻa i hoʻolālāʻia no kahi mea inu ʻōpū ʻea me nā probiotics ola. Hoʻohui kēia mea inu i nā huaʻōlelo lactic acid ʻōpū ʻea me nā probiotics ola, liʻiliʻi ke kō a ʻaʻohe momona. Hana ʻia ka ʻōmole mai ka PET ʻike maopopo loa e hāʻawi i ke ʻano o ke aniani, me kahi ʻano māmā a lahilahi a me kahi hōʻiliʻili o 388 mililita. Hoʻohana ka lepili i kahi huaʻōlelo kālaiʻōlelo Kepani wiwo ʻole a me nā kiʻi ʻopala e hōʻike ai i ka ikaika. Manaʻo ke kumu hoʻolālā e hōʻike i ka ʻono a me ke olakino like ʻole. Kūʻai ʻia ka ʻōmole ma nā hale kūʻai wikiwiki ma lalo o nā kūlana kaulua anuanu i mea e mālama ai i ke ola o nā probiotics.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yoyic Huojunpaopao Ka Hoʻopaʻa ʻĀpau ʻOmole Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Nā Ana a me ka Hoʻopili
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Nā Lepili
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- ʻEnehana Hana
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Pilikia Hoʻolālā
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Noiʻi
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Hoʻoulu Manaʻo
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Ka Lōʻihi o ka Papahana
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Kaʻina Hana
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Nā Palapala Kuleana
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Nā Lālā Hui
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Nā Kuleana Kiʻi
- .
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