Lele i ka ʻike
Sienna Monroe Ka Hana Nui: Ka Hōʻeha Waihona Mea Hoʻonani Helehelena na Ricci Williams

ʻO Sienna Monroe Ka Hana Nui: Ka Hōʻeha Waihona Mea Hoʻonani Helehelena na Ricci Williams he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KeleaweʻUhi· 2021

Sienna Monroe Ka Hana Nui: Ka Hōʻeha Waihona Mea Hoʻonani Helehelena

na Ricci Williams

Mea Kūʻai: Summerhouse Collective

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

17,519

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #124404

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Sienna Monroe Ka Hana Nui: Ka Hōʻeha Waihona Mea Hoʻonani Helehelena

Kikokikona Puke: ʻO Sienna Monroe ka ʻike waiwai piko a me ka hōʻeha waihona no kahi laina mea hoʻonani helehelena i hana ʻia mai nā mea kanu, a ʻaʻohe hōʻeha holoholona i loko o ka hana ʻana. Hoʻohana pū ʻia ka pahu makana ma ke ʻano he pahu hoʻouna no nā kauoha pūnaewele, kahi e hōʻemi ai i ka ʻōpala. Hana ʻia ka pahu mai ke pepa paʻa hou i hana hou ʻia a hiki ke hoʻopalupalu ʻia, a pena ʻia me nā wai pena mai nā mea kanu mai. Hana ʻia nā ʻōmole mai ke aniani, kahi mea hiki ke hoʻohana hou pinepine ʻia, a hoʻohana ʻia nā pepa lepili mai ka pepa ʻōpala a nā mea kūʻai i hoʻohana hou ʻia. Hoʻomālie ʻia ke kaha kikokikona ikaika e kahi kumu paʻi kūlohelohe. Manaʻo ʻia e mālama a hoʻohana hou ʻia ka waihona ma hope o ka pau ʻana o ka mea kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Sienna Monroe Ka Hana Nui: Ka Hōʻeha Waihona Mea Hoʻonani Helehelena i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sienna Monroe Ka Hana Nui: Ka Hōʻeha Waihona Mea Hoʻonani Helehelena he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sienna Monroe Ka Hana Nui: Ka Hōʻeha Waihona Mea Hoʻonani Helehelena i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Nā Ana a me ka Hoʻopili
Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Nā Lepili
eco-packaging, brand identity, art direction, beauty, fashion, logotype
ʻEnehana Hana
To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Pilikia Hoʻolālā
The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Noiʻi
The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Hoʻoulu Manaʻo
The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Ka Lōʻihi o ka Papahana
The project was completed in Los Angeles during the summer of 2020.
Kaʻina Hana
The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa