Small Satine He Pahu Waihona no ka Waiū Keiki na Blackandgold Shanghai

ʻO Small Satine He Pahu Waihona no ka Waiū Keiki na Blackandgold Shanghai he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Small Satine He Pahu Waihona no ka Waiū Keiki

na Blackandgold Shanghai

Mea Kūʻai: Yili Group

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

11,714

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #134149

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Small Satine He Pahu Waihona no ka Waiū Keiki

He pahu waihona ʻo Small Satine no kekahi huahana waiū kūlohelohe i hana ʻia no nā keiki. Hoʻonui kēia hoʻolālā i ka inoa waiwai Satine waiū, a mālama pū nō hoʻi i kona hōʻailona a me kona mau kala keʻokeʻo a ʻōmaʻomaʻo. ʻIke ʻia kekahi ʻano kiʻi i kapa ʻia ʻo Small Satine ma ka ʻaoʻao mua, e hoʻomaha ana ma luna o ka mauʻu me kekahi keiki pipi. Hōʻike ka ʻaoʻao hope i kekahi nānā ākea o ka mahiʻai waiū, i kaha kiʻi ʻia ma ke ʻano māmā a maʻalahi. Ua kau ʻia ka inoa huahana ma kekahi ʻano huapalapala kūpono i nā keiki, a hōʻike maopopo ʻia ka ʻike meaʻai no nā mākua. He pahu pepa ka wahi loko o ka pūʻolo.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Small Satine He Pahu Waihona no ka Waiū Keiki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Small Satine He Pahu Waihona no ka Waiū Keiki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Small Satine He Pahu Waihona no ka Waiū Keiki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Nā Ana a me ka Hoʻopili: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Nā Lepili: Packaging, milk, kid, China, organic
ʻEnehana Hana: Inner pack: Tetra Pack
Box: paper
Pilikia Hoʻolālā: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Noiʻi: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Hoʻoulu Manaʻo: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Ka Lōʻihi o ka Papahana: The project started in Feb, 2021 and the product is launched in June, 2021.
Kaʻina Hana: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Nā Palapala Kuleana: All photos credits to blackandgold Shanghai, 2022.
Nā Lālā Hui: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG