ʻO Plant Selected Hana Nui: Puolo Mea Inu na Blackandgold Shanghai he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2022
Plant Selected Hana Nui: Puolo Mea Inu
Mea Kūʻai: Yili Group
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #134253Ka Hoʻolālā
E Pili Ana iā Plant Selected Hana Nui: Puolo Mea Inu
Kikokikona Puke: ʻO Plant Selected he hoʻolālā puolo no kekahi ʻano mea inu i hana ʻia mai nā mea kanu. ʻO ka ipu he ʻōmole PET i uhi ʻia me ke kiʻiʻoniʻoni māku ʻole, e ana ana i 60 mm ka laulā, 60 mm ka hohonu a me 177 mm ke kiʻekiʻe. Hoʻohana ʻia ke ʻōmaʻomaʻo no ka mea inu soya a me ka polū no ka mea inu oat. Hoʻonohonoho ʻia ka inoa huahana ma ke ʻano huapalapala Pelekania nui like me ke kiʻi paʻi kolamu, a hoʻokomo pū ʻia nā huakai soya gula a me nā oat i loko o nā huapalapala. Hana ka pale hope i hoʻopiha ʻia me ke kala i pale kala ikaika ma ka papa kūʻai. Hoʻonoho ʻia nā pōmaikaʻi huahana ma lalo e hōʻike i nā mea kūʻai.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Plant Selected Hana Nui: Puolo Mea Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Plant Selected Hana Nui: Puolo Mea Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Plant Selected Hana Nui: Puolo Mea Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Nā Ana a me ka Hoʻopili
- Width 60 mm x Depth 60 mm x Height 177 mm
- Nā Lepili
- Packaging, plant-based Beverage, plant milk, China
- ʻEnehana Hana
- PET bottle covered with Matte film
- Pilikia Hoʻolālā
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Noiʻi
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Hoʻoulu Manaʻo
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Ka Lōʻihi o ka Papahana
- The project started in September, 2020 and the product is launched in March, 2021
- Kaʻina Hana
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Nā Palapala Kuleana
- All photos and video credits to blackandgold Shanghai, 2022.
- Nā Lālā Hui
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Kākoʻo ʻIa
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