Lele i ka ʻike
Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu na PepsiCo Design and Innovation

ʻO Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


KalaʻUhi· 2022

Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu

na PepsiCo Design and Innovation

Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi

41,814

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137241

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu

ʻO Neon Zebra he hoʻolālā wahī no kekahi pūʻulu mea hoʻohuihui kōkaila. He hōʻike kēlā me kēia kini a me kēlā me kēia pūʻolo mea inu i kekahi meaʻai mea inu hui like ʻole, i kapa ʻia ʻo ka hoʻohālikelike Neon Zebra. Hōʻike ka meaʻai i nā mea kūʻai i ke ʻano o ka hana ʻana i mea inu hui me ka huahana. Hana kēlā me kēia kini i ʻelua kōkaila, i māhele ʻia no ka kaʻana like ʻana. He maʻalahi nā kiʻi hoʻonaninani i hōʻike ʻia me ka huahana, me ka hoʻohana ʻana i kekahi ʻāpana laimi a me ka mint e hoʻohohonu ai. Hōʻike ʻia nā mea hoʻonaninani ma ke ʻano he kiʻi ʻelua-ʻāpana wiwoʻole a i ʻole ma ke ʻano he mau ʻano ʻekolu-ʻāpana, a hoʻōla lākou i ke ao Neon Zebra.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Neon Zebra Brand Launch ʻO ka Hana Nui: Nā ʻEke Wahī Mea Inu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Hoʻoulu Manaʻo
With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa