ʻO Wildheart Organics Nā Kukui Aromatherapy na Angela Spindler he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2022
Wildheart Organics Nā Kukui Aromatherapy
Mea Kūʻai: Depot Creative
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #137486Ka Hoʻolālā
E Pili Ana iā Wildheart Organics Nā Kukui Aromatherapy
ʻO kahi hiʻohiʻona maikaʻi no kahi laina kukui soy ʻala maikaʻi ʻole. ʻO ka manaʻo e uhaʻi i nā mea kūʻai aku kiʻekiʻe me kahi hiʻohiʻona e kū i ka maikaʻi o ka huahana, e kamaʻilio ʻia ma o ka livery huahana. ʻO ke koho waiwai a me ka hoʻopau ʻana he kī nui i nā mea kūʻai & #039; nā manaʻo, mai ka manaʻo mua a hiki i ka loiloi i noʻonoʻo ʻia. ʻO nā kala i hoʻohana ʻia mai nā mea kanu a me nā mea kanu e hana ai kēlā me kēia ʻala. He ʻano ethereal maikaʻi nā kiʻi, e pili ana i ke ʻala e hoʻoheheʻe ʻia ana i ka lewa e like me ke ʻā ʻana o ke kukui.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Wildheart Organics Nā Kukui Aromatherapy i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wildheart Organics Nā Kukui Aromatherapy he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Wildheart Organics Nā Kukui Aromatherapy e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Nā Ana a me ka Hoʻopili
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Nā Lepili
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- ʻEnehana Hana
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Pilikia Hoʻolālā
- The project timing was quite tight.
- Noiʻi
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Hoʻoulu Manaʻo
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Ka Lōʻihi o ka Papahana
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Kaʻina Hana
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening. - Nā Lālā Hui
- Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching
Kākoʻo ʻIa
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