Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana na Joel Derksen

ʻO Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana na Joel Derksen he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2022

Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana

na Joel Derksen

Mea Kūʻai: Studio Otherness

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

15,879

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139454

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana

Kikokikona Puke: ʻO Artem Luxury Watch Straps he hoʻolālā hoʻopaʻa ʻāpana i hana ʻia no nā kaula uaki i kūkulu ʻia no ka poʻe hōʻiliʻili. Puka ka pale waho ma ka neʻe ʻana e hōʻike i kahi pahu loko vellum ʻohu i wehe ʻia ma ka ʻaoʻao me kahi ʻopihi lipine. Paʻa kahi mea hoʻokomo ʻōpuʻu i ke kaula ma kona wahi. Hōʻike ke ʻano paʻa a kiʻi kālaiʻia i nā kihi ʻoi a me ka pololei ʻenehana. Hāʻawi ka hōʻailona ʻoniʻoni foil a me nā pepa ʻele hina a me ka polū aliʻi i kahi helehelena maikaʻi a ʻenehana. Ua hoʻolālā ʻia ke kūkulu e hōʻike maopopo i ka huahana i ka manawa wehe ʻana i ka pahu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Artem Luxury Watch Straps Hana Nui: Hoʻopaʻa ʻĀpana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Nā Ana a me ka Hoʻopili: 80mm W x 20mm D x 270cm L
Nā Lepili: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
ʻEnehana Hana: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Pilikia Hoʻolālā: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Noiʻi: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Hoʻoulu Manaʻo: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Ka Lōʻihi o ka Papahana: 4 months, Netherlands
Kaʻina Hana: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Nā Lālā Hui: Creative Director: Joel Derksen
Nā Kuleana Kiʻi: Photographer: Ingmar Swalue