ʻO Dragon Boat Festival Hana Nui: Pahu Makana Meaʻai na Yanhui Zhang he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KeleaweʻUhi· 2023
Dragon Boat Festival Hana Nui: Pahu Makana Meaʻai
na Yanhui Zhang
Mea Kūʻai: Wuhan Pufine Creative Technology Co., Ltd.
Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #142241Ka Hoʻolālā
E Pili Ana iā Dragon Boat Festival Hana Nui: Pahu Makana Meaʻai
Kikokikona Puke: ʻO Dragon Boat Festival kekahi pahu makana meaʻai i hana ʻia no kekahi ʻahaʻaina kuʻuna Kina. Hōʻike ka hoʻolālā i ke ʻano nani o kahi ʻahaʻaina aliʻi kahiko, i kahaʻi ʻia ma ke ʻano kiʻi kālai lāʻau kuʻuna o nā kānaka. Hana ʻia ka pahu me ke ʻano hana pale hao ʻoihana a uhi ʻia me ke kapa polū lani. Hōʻike nā laina gula i nā kikoʻī o ke kiʻi, a waiho ʻia kahi pā metala gula ma luna o ka pepa gula ma ke kikowaena. Wehe ka pahu ma nā ʻaoʻao ʻelua e kūʻē ana. Aia nā pahu lōʻihi ʻeono i loko, ma nā papa ʻelua, a hiki ke hui pū ʻia i hoʻokahi ʻōwili a i ʻole e hōʻike kaʻawale ʻia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Dragon Boat Festival Hana Nui: Pahu Makana Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dragon Boat Festival Hana Nui: Pahu Makana Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dragon Boat Festival Hana Nui: Pahu Makana Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
- Nā Ana a me ka Hoʻopili
- Box size: 400mm long, 293mm wide, 153mm high
- Nā Lepili
- Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
- ʻEnehana Hana
- The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
- Pilikia Hoʻolālā
- As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
- Noiʻi
- The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
- Hoʻoulu Manaʻo
- The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
- Ka Lōʻihi o ka Papahana
- The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
- Kaʻina Hana
- The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
- Nā Lālā Hui
- Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli - Nā Kuleana Kiʻi
- Li An
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
