Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu na Liang Chen

ʻO Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu na Liang Chen he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

GulaʻUhi· 2023

Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu

na Liang Chen

Mea Kūʻai: Shanghai Guijiu Group Co., Limited.

Mea Lanakila A' Design Award Gula ma ka Māhele ʻUhi

45,309

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #142667

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu

ʻO Shguijiu Dian he hoʻolālā hoʻopili no kahi Baijiu makana kiʻekiʻe mai Shanghai mai. Ua hoʻoulu ʻia ke kino e ka Hale Kiʻekiʻe ʻo Shanghai, ka hale lōʻihi loa ma Kina. ʻIke ʻia ka ʻōmole aniani kristala a me ka pani poʻo metala like me ke aniani nānā ma ke ʻano he kino hoʻokahi, me nā pihaʻā wili a me kahi ʻaoʻao kaulike ʻole. Ua uhi ʻia ka pahu waho i ke kālā a he pōʻai kona ʻano, me kahi ʻili pihaʻā kūlike ʻole. He 110 mm ke anawaena o ka pahu waho a he 330 mm kona kiʻekiʻe, a he 80 mm ke anawaena o ka ʻōmole a he 300 mm kona kiʻekiʻe. Hiki ke mālama a hōʻike ʻia nā ʻāpana ʻelua, a ma laila e hōʻemi ai i ka ʻōpala.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Shguijiu Dian Ka Hoʻopili ʻIa o ka ʻŌmole Baijiu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Nā Ana a me ka Hoʻopili: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Nā Lepili: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
ʻEnehana Hana: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Pilikia Hoʻolālā: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Noiʻi: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Hoʻoulu Manaʻo: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Ka Lōʻihi o ka Papahana: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Kaʻina Hana: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Nā Lālā Hui: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Nā Kuleana Kiʻi: Creative Director: Chen Liang