ʻO Hainan Beer Ka Hoʻopiʻi Pia na China Resources Snow Breweries Ltd. he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2023
Hainan Beer Ka Hoʻopiʻi Pia
na China Resources Snow Breweries Ltd.
Mea Kūʻai: China Resources Snow Breweries
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #144565Ka Hoʻolālā
E Pili Ana iā Hainan Beer Ka Hoʻopiʻi Pia
He hoʻolālā hoʻopiʻi pia ʻo Hainan Beer i hoʻoulu ʻia e ka ʻāina a me ka moʻomeheu o Hainan. Aia ma ka ʻōmole aniani nā kiʻi kālai kiʻekiʻe i unuhi ʻia mai nā nalu kai, nā waʻa pea, nā hale kukui, nā kumu niu a me nā manu kai, a kākoʻo kona kino wīwī i ka paʻa ʻana me ka lima hoʻokahi. Ua paʻi ʻia ke kini alumini me ka ʻīnika loli waiwela, no laila ke emi ka mahana i ka wā hoʻomaʻalili, ʻike mālie ʻia mai kekahi kiʻi peʻa leka. Hana ʻia ka pahu waho me ka pepa kraft a ua hoʻohālike ʻia me he pahu ukana lā. Hoʻopili ka hoʻopiʻi i ka pia i ka nani kūloko a me ke ʻano nohona kūloko maha loa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Hainan Beer Ka Hoʻopiʻi Pia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hainan Beer Ka Hoʻopiʻi Pia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Hainan Beer Ka Hoʻopiʻi Pia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Nā Ana a me ka Hoʻopili
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Nā Lepili
- beer, localization of design, Hainan, cultural elements, Hainan style
- ʻEnehana Hana
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Pilikia Hoʻolālā
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Noiʻi
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Hoʻoulu Manaʻo
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Ka Lōʻihi o ka Papahana
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Kaʻina Hana
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Nā Lālā Hui
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
