Tsingtao 9 Degrees ʻo Ka Paʻi Pia na Jin Zhang

ʻO Tsingtao 9 Degrees ʻo Ka Paʻi Pia na Jin Zhang he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Tsingtao 9 Degrees ʻo Ka Paʻi Pia

na Jin Zhang

Mea Kūʻai: Tsingtao Beer

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

18,712

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #144952

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Tsingtao 9 Degrees ʻo Ka Paʻi Pia

ʻO ka pia ʻo Tsingtao kekahi o nā lama pia kaulana loa ma Kina. Ma ke kumu o ka hōʻike ʻana i ka brand, pono ka ʻaoʻao brand e hōʻike i nā ʻano kūloko o kēlā me kēia panalāʻau. Hoʻohana ka mea hoʻolālā i ko Hubei "Yellow Crane Tower" e hōʻike i nā ʻano kūloko. Eia kekahi, ʻo Xiangyun, Crane, a me ka bottleneck "Phoenix Feather" (Aloha nui ʻo Hubei iā Phoenix) e hoʻololi i ke kiʻi holoʻokoʻa; Ma ka manawa like, e hōʻike i ka "9 degere", ka wahi kūʻai nui loa o ka huahana, e hoʻoikaika pono i nā kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Tsingtao 9 Degrees ʻo Ka Paʻi Pia i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tsingtao 9 Degrees ʻo Ka Paʻi Pia he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Tsingtao 9 Degrees ʻo Ka Paʻi Pia i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Nā Ana a me ka Hoʻopili: Width 65mm x Depth 65mm x Height 265mm
Nā Lepili: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
ʻEnehana Hana: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Pilikia Hoʻolālā: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Noiʻi: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Hoʻoulu Manaʻo: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Ka Lōʻihi o ka Papahana: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Kaʻina Hana: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Nā Palapala Kuleana: Intellectual property/patents/copyrights owned by Tsingtao Brewery