ʻO New Year's Red Envelopes Hana Nui: Hōʻeke ʻEke ʻUlaʻula o ka Makahiki Hou na CCB Fintech Co., Ltd. he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
HaoʻUhi· 2023
New Year's Red Envelopes Hana Nui: Hōʻeke ʻEke ʻUlaʻula o ka Makahiki Hou
Mea Kūʻai: China Construction Bank Corporation
Mea Lanakila A' Design Award Hao ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #144972Ka Hoʻolālā
E Pili Ana iā New Year's Red Envelopes Hana Nui: Hōʻeke ʻEke ʻUlaʻula o ka Makahiki Hou
Kikokikona Puke: ʻO nā ʻEke ʻUlaʻula o ka Makahiki Hou he pūʻulu o ʻekolu hoʻolālā ʻeke ʻulaʻula i hana ʻia no ka Makahiki Hou Kina. ʻO ka ʻeke ʻulaʻula kekahi makana Kina kuʻuna i hoʻohana ʻia e hoʻomaikaʻi ai i ka Pō Hope o ka Makahiki, a ʻo ka huaʻōlelo Li Shi, he manaʻo ia no nā mea pōmaikaʻi a me ka laki maikaʻi. Hoʻokumu ʻia kēlā me kēia hoʻolālā ma luna o kahi aloha kuʻuna: ka iʻa waiwai, ka ʻalani laki, a me ka ʻumeke pōhue no ka waiwai. Unuhi ʻia nā kiʻi mai ke ʻano o nā kālā Kina kahiko, a hoʻohui ʻia kēlā ʻano me kēlā me kēia hōʻailona ma o nā kiko maʻalahi, nā laina, a me nā ʻili. He 180 a me 90 mimimika ke ana o kēlā me kēia ʻeke.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā New Year's Red Envelopes Hana Nui: Hōʻeke ʻEke ʻUlaʻula o ka Makahiki Hou i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā New Year's Red Envelopes Hana Nui: Hōʻeke ʻEke ʻUlaʻula o ka Makahiki Hou he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā New Year's Red Envelopes Hana Nui: Hōʻeke ʻEke ʻUlaʻula o ka Makahiki Hou no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Nā Ana a me ka Hoʻopili
- Specifications: electronic image format
Size: 180 * 90mm - Nā Lepili
- Red envelopes, New Year's, Chinese, auspicious, luck
- ʻEnehana Hana
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Pilikia Hoʻolālā
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Noiʻi
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Hoʻoulu Manaʻo
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Ka Lōʻihi o ka Papahana
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Nā Lālā Hui
- Chen Lei,Shusheng Liu
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