Plant Professor Hoʻopuka Meaʻai na Hangzhou Chancemate Tech Corp.

ʻO Plant Professor Hoʻopuka Meaʻai na Hangzhou Chancemate Tech Corp. he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

KeleaweʻUhi· 2023

Plant Professor Hoʻopuka Meaʻai

na Hangzhou Chancemate Tech Corp.

Mea Kūʻai: Shanghai Jiashang Information Technology Co., LTD

Mea Lanakila A' Design Award Keleawe ma ka Māhele ʻUhi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #149013

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Plant Professor Hoʻopuka Meaʻai

He ʻano hōʻiliʻili hoʻopuka no kekahi kālepa meaʻai i hana ʻia mai nā mea kanu, i kuhikuhi ʻia i nā mea kūʻai ʻōpio o ke kūlanakauhale ma Kina ʻo Plant Professor. Hoʻopili kēia ʻano i nā dumpling māmā, jelly, a me ke kope. Hoʻohui ka ʻano hōʻike pālahalaha i ka ʻohana holoʻokoʻa, e hoʻohui ana i ka ʻike no nā mea hoʻohui a me nā calorie i loko o hoʻokahi ʻōnaehana hōʻike. Ua hoʻonohonoho ʻia nā kumu hoʻohālike kiʻi a me nā kiʻi manaʻo i loko o kahi hoʻonohonoho wehewehe ʻole i mea e hana ai i kahi ʻano noho maha. Hōʻike nā lepili ma ke alo i ka inoa kālepa, ka huahana, a me ka helu kaulike o nā mea hoʻohui. Ua hana ʻia nā pahu liʻiliʻi mai ka pepa hana hou ʻia me nā mea paʻi kuleana kaiapuni, a kupono maʻalahi i loko o kahi ʻeke.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Plant Professor Hoʻopuka Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Plant Professor Hoʻopuka Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Plant Professor Hoʻopuka Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Nā Ana a me ka Hoʻopili: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Nā Lepili: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
ʻEnehana Hana: Recyclable paper, environmentally friendly printing materials
Pilikia Hoʻolālā: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Noiʻi: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Hoʻoulu Manaʻo: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Ka Lōʻihi o ka Papahana: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Kaʻina Hana: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Nā Lālā Hui: Jin Xie